Waldner Multicity Activation
Client
Waldner
Location
Multiple Cities
Area
Industry
Pharma Machinery
Exhibition
A city to city showcase for smarter labs.
Waldner partnered with Blues N Coppers to make a strong entry into the Indian market by engaging key decision-makers across the pharmaceutical, chemical, education, and R&D sectors.
To showcase Waldner’s lab expertise, Blues N Coppers organized events in premium 4- and 5-star hotels across multiple cities, creating an ideal setting for live demonstrations and direct interaction with lab designers and chemical engineers.
The setup featured modular demonstration pods and mobile experience zones that highlighted Waldner’s premium lab furniture systems, including ergonomic designs, chemical-resistant surfaces, airflow control, and integrated safety solutions. This focused approach successfully generated valuable project leads and specification opportunities, establishing Waldner’s presence in India’s scientific community.
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