Merck Pharma Forum

With this 5th edition of the forum, Merck wanted to bring together key industry minds to explore the future of pharma innovation and reconnect with their strong Ahmedabad customer base.

As Merck’s event partner, Blues N Coppers designed and executed the experience end-to-end, with a strong emphasis on spatial storytelling. From clean design structures and premium material choices to an intuitive layout and a thoughtfully curated event program, every detail was crafted to reflect the brand’s identity and lead visitors through a seamless, engaging journey.

The events team at Blues N Coppers transformed the Hyatt Ballroom into a vibrant, purpose-driven space for Merck and its invite-only guests. Drawing inspiration from Merck’s brand visual language, we set up a main stage on one side and three interactive stalls on the other—each showcasing a live demo of PUPSIT, covering Final Fill, Excipient, and Validation Services.

The event brought together important conversations around industry challenges and hands-on demos of Merck’s latest solutions, all designed to spark interest, learning, and real connections.

A percussion drum circle was organised at the end of the event to lift spirits of all attendees and close the event on a high, rhythmic note.