Viega at ISH

Viega connects pros to products instantly.

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Viega wanted to introduce their German technology products to the Indian Sanitary Market and plumbing community.

To bring this vision to life, Blues N Coppers designed an open-layout booth, with high-end finish, wrapped in Viega’s brand colors. With a Clean European Straight-Line Structure, the booth included a mezzanine stand that ensured ample space for products and displays on the ground level and private meetings on the mezzanine level.

The space featured lots of interactive technology:

Rotoscope: showcased water flow, pressure resistance, and Viega vs. generic product comparisons.
Interactive wall touch: Let visitors explore products, specs, videos, and case studies.
Floor projection: Highlighted shower drain designs and aesthetics.

The layout encouraged a natural visitor flow, making it easy for attendees to explore, engage with the products, and connect with Viega experts.

A standout feature was that the booth was recognised as best stand in the show for the use of technology.