Viega at ISH
Client
Viega
Location
Bombay Exhibition Centre, Mumbai
Area
150 + 50 (mezzanine) sqm
Industry
Sanitary
Exhibition
ISH India
Viega connects pros to products instantly.
Viega wanted to introduce their German technology products to the Indian Sanitary Market and plumbing community.
To bring this vision to life, Blues N Coppers designed an open-layout booth, with high-end finish, wrapped in Viega’s brand colors. With a Clean European Straight-Line Structure, the booth included a mezzanine stand that ensured ample space for products and displays on the ground level and private meetings on the mezzanine level.
The space featured lots of interactive technology:
- Rotoscope: showcased water flow, pressure resistance, and Viega vs. generic product comparisons.
- Interactive wall touch: Let visitors explore products, specs, videos, and case studies.
- Floor projection: Highlighted shower drain designs and aesthetics.
The layout encouraged a natural visitor flow, making it easy for attendees to explore, engage with the products, and connect with Viega experts.
A standout feature was that the booth was recognised as best stand in the show for the use of technology.
Viega is a global leader in plumbing technology. For this (ISH) particular exhibition, the challenge was that we were getting the booth 48 hours in advance. Blues N Coppers has done a fantastic job in designing the booth and executing it in time. And considering the need for execution, it was really done with precision. They have done a fantastic job overall.
Amar Kirale
Viega
.avif)
Don’t let your booth become just another box at the next tradeshow!
