Salon Du Chocolat India

Salon Du Chocolat is a French chocolate festival where craft chocolatiers, pastry chefs, bakers, and chocolate enthusiasts come together to celebrate chocolate.

With global editions happening in New York, Montreal, Dubai, Hong Kong, and Shanghai, it was about time for this festival to debut in India.

To make the spectacular debut more impactful, Salon Du Chocolat India collaborated with Blues N Coppers to streamline the attendee journey and amplify the event's reach. We ensured interested attendees were supported and participated in brand storytelling that informed target audiences about the essence of the debut event.

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To build anticipation and foster a community around the festival, we adopted campaigns that leveraged industry voices, turning digital engagement into a cohesive brand conversation.

All this triggered high-quality attendance.

Blues N Coppers is proud to have been a core partner of Salon Du Chocolat India, bridging the gap between technical and creative strategy to ensure a successful launch and bring craft chocolate to the right audience.

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