Owens Corning at ICERP
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Client
Owens Corning
Location
Mumbai
Area
81 sqm
Industry
Composite
Exhibition
ICERP
At this edition of ICERP, Owens Corning wished to present their latest innovations in composite material technologies tailored for automotive, construction, energy, and industrial sectors. They aimed to forge new business partnerships, reconnect with old clientele, and increase lead gen.
Blues N Coppers designed an experience-led booth inspired by Owens Corning brand guidelines and clean, minimalist designs. The theme of the booth was: Next-Gen Composite.
The booth had designated zones for different products so that visitors could engage with their latest offerings of fibreglass reinforcements and thermoplastics in different formats:
- Product showcases for fibreglass, insulation, and composite material tech
- Live demos that showed material strength and sustainability
- Tech-driven storytelling by interactive touchscreens
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