Murrelektronik signals a refined shift in brand presence.

‍

A regular exhibitor at Automation Expo, Murrelektronik wanted to evolve its presence with a booth that felt more refined, distinctive, and true to its brand without being loud.

Our team designed and executed a 70 sqm, two-side-open booth with a 21 sqm mezzanine that balanced visibility with functionality. Since the booth primarily faced the main aisle, branding was strategically positioned for maximum impact from key entry points. A suspended logo, backed by staggered green fabric, added depth and movement while creating a striking visual identity.

‍

Inspired by Murrelektronik's German headquarters, the brand's signature green gradient was carried across the mezzanine LED wrap and the product display wall, reinforcing a cohesive brand language.

‍

The ground floor featured dedicated product displays, an interactive LED experience, and a media wall for content creation, encouraging visitors to engage and spend more time exploring. Upstairs, a secluded mezzanine housed private meeting spaces and a café bar, allowing business discussions to take place without interrupting the visitor journey below.

‍