Liebherr at ACETECH

Client

Liebherr at ACETECH

Location

Mumbai

Area

150 sqm

Industry

Building - Refrigeration

Exhibition

ACETECH

Liebherr wanted to showcase its luxurious German kitchen refrigeration systems directly to architects and interior designers. The goal of the entire experience was to help audiences imagine these units as integral parts of residential homes.

‍
The exhibitions team at Blues N Coppers conceptualised and designed a space that embodied class and luxury, while also balancing a warm, wholesome vibe. To avoid a typical showroom feel and encourage easy conversations with professionals, the 150 sqm space was meticulously designed.

The layout strategically divided product categories into defined zones and included functional areas like storage, pantry, and meeting spaces, resulting in a comprehensive booth design.

‍
It drew heavily on Liebherr's brand guidelines and German aesthetics, incorporating instinctual layouts, a blend of modern, industrial, and intimate interior design, and premium quality materials.