Kobelco cuts through the noise with precision design.

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When your brand is showcasing at South East Asia's leading exhibition for welding, joining, cutting, and surfacing technologies, you want a space that boosts your position as a global leader.

That’s how Kobelco showed up.

Our team designed and executed a 72 sqm, three-side-open booth that balanced visibility with functionality. The open layout welcomed visitors from multiple directions, making it easy to discover Kobelco's welding and cutting solutions and engage with the team. Inspired by Kobelco's clean brand identity, the booth featured a curved fascia with an LED-backlit logo and a blue-and-white palette that delivered a strong visual presence across the exhibition hall.

Dedicated demo zones allowed visitors to experience products firsthand, while meeting areas and a reception counter supported both informal interactions and focused business discussions. Company communication integrated into the walls boosted Kobelco's expertise and leadership throughout the visitor journey.

The result was a booth that encouraged product exploration, facilitated meaningful conversations, and strengthened Kobelco's presence at one of the industry's most important trade events.

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