Klüber at Automation Expo
Client
Klüber
Location
Delhi
Area
Industry
Lubrication Chemicals
Exhibition
Automation Expo
For this edition of the Auto Expo, Klüber aimed to create an activation that would pique the interest of its visitors and encourage them to explore Klüber’s products and offerings. They wanted to highlight their
- Use case-engineered greases and oils for mobility vehicles
- Highlight Lubricants for chassis, powertrain, and interior systems
- Long-life solutions for passenger vehicle components and mechatronics
Blues N Coppers designed a very inviting activation where a real Volkswagen car was parked along with an interactive rotoscope, right in the middle of the expo hall.
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The car mechanics and interiors were mapped to the interactive rotoscope screen, which in turn was attached to the rails. As the screen moved, information would appear on the screen about the part and use case of the lubrication / grease in the vehicle. This interactive rotoscope experience proved to be a significant draw, attracting a large number of visitors to their booth and a substantial increase in lead gen compared to previous events.
The engaging and memorable experience fostered strong brand recognition among attendees.
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