Jacob at Automation Expo
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Client
Jacob
Location
Mumbai
Area
15 sqm
Industry
Automation
Exhibition
Automation Expo
Jacob GmBH aimed to present its high-quality, German-engineered cable glands and connection components to visitors at the Automation Expo.
They wanted to reconnect with OEMs, panel builders, automation integrators, and control cabinet manufacturers and exchange insights on the innovation so far.
Building a small booth and making sure it stands out while the products are distinguishable is difficult. The exhibitions team at Blues N Coppers ensured the booth stood out despite its size by installing a bold fascia branding and a bright white stand - all the while including Jacob’s brand guidelines.
The products were displayed distinctly on podiums for easy browsing, categorised by industry and application:
- Control Panel Zone
- Outdoor Automation Zone
- Hazardous Zone (ATEX/Ex)
- EMC & Sensitive Electronics Zone
- Centrally placed LED screen to host brand films and presentations
Use-case graphics and highlighted IP rating, certifications, and material use were included.