ITR at Excon
Client
ITR
Location
Bangalore
Area
400 sqm
Industry
Construction
Exhibition
Excon
ITR wanted a bold presence at Excon, the biennial Southeast Asia construction trade fair. Their goal was to not only showcase products but also dedicate significant space for private meetings and targeted hospitality to genuinely engage their key Indian customer base.
Our team at Blues N Coppers designed and executed an impactful 400 sqm booth that achieved both functionality and visibility in the crowded exhibition hall. The design leveraged straight line aesthetics wrapped in ITR’s bold red and black brand colore for maximum stand out.
The layout opened onto an L-shaped aisle for clear product display and was meticulously zoned for customer engagement based on interest level. This included an inviting coffee bar for casual visitors, dedicated private rooms for serious business discussions and a secluded, catered hospitality lounge offering an exclusive retreat for key clients.
By successfully blending bold branding with a tiered functional layout, ITR not only made a visible mark but also built meaningful, long-term connections with their customers at the event.
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