Huntsman @ PU Tech
Client
Huntsman
Location
India Expo Mart, Greater Noida
Area
200 sqm
Industry
Polyurethane
Exhibition
PU Tech
Huntsman expands the possibilities of polyurethane.
As a main sponsor at PU Tech, global leader Huntsman Polyurethanes needed a space that asserted their market dominance, educated the Indian market, and fostered strategic business dialogue.
Rather than displaying raw chemicals, the goal was to showcase how Huntsman’s high-performance polyurethane (PU) powers real-world applications across footwear, automotive, comfort, and construction.
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Our team at Blues N Coppers created an interactive, application-based booth built around four key highlights:
1. Application Zones: Dedicated segments for footwear, automotive, and construction highlighting end-use benefits.
2. Real Product Demos: Actual client car seats, mattresses, and leatherette displayed in action.
3. Exposed Layers: Sliced footwear exposing the hidden Huntsman PU foam inside.
4. Innovation Corner: An installed, tactile PU safety floor for a hands-on experience.
The booth successfully bridged global chemical innovation with local market needs—establishing Huntsman as an indispensable industry partner.
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Don’t let your booth become just another box at the next tradeshow!
