Heidelberg at Print Pack

Heidelberg puts smart workflow centre stage.

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At a leading print and packaging expo, Heidelberg set out to prove how smart workflows and dependable machines drive business results. Center stage, the MK Easymatrix ran live—showing precise die-cutting, creasing and stripping with competitive throughput. Around it, an integrated prepress-to-postpress story demonstrated faster turnarounds and higher efficiency for printers and packaging converters. The team also prioritised relationships: meet owners and operators, hear market needs, and deliver practical know-how through technical talks and demos.

Within a 210 sqm booth, a safe viewing zone wrapped the running Easymatrix, while a central brand tower and LED screens pulled visitors from across the hall. Interactive kiosks let visitors check specs, ROI and sustainability features, then step into consultation pods for one-to-one discussions with Heidelberg engineers. A relaxed lounge supported buyer meetings, and branded sample packs showcased finishing quality—creating a hands-on experience that turned curiosity into confident next steps.