Hegde & Hegde activates a high-impact presence at Dermacon

At Dermacon, India's largest conference for dermatology professionals, Hegde & Hegde Pharmaceutica (H&H) aimed to strengthen its position in the dermatology and cosmetology space by showcasing its skincare portfolio and engaging with dermatologists from across the country.

Blues N Coppers designed and executed a modern island booth featuring clean design, a distinctive curved overhead fascia, and a bright clinical aesthetic. Dedicated product zones, illuminated displays, and suspended branding gave flagship products such as Dermadew and Propysalic strong visibility while making the portfolio easy to explore.

To build excitement around Propysalic, the booth featured a body gesture-based interactive game that encouraged friendly competition among visiting doctors. The activation attracted participation from over 2,600 doctors, increasing average dwell time by more than five minutes while creating memorable product engagement.

The result was a premium exhibition presence that combined scientific communication with interactive experiences, strengthening H&H's brand recall and reinforcing its commitment to advancing dermatological care.

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