Dow at PU Tech
Client
Dow Chemicals
Location
Delhi
Area
140 sqm
Industry
Chemicals
Exhibition
PU Tech
DOW, the world's leading material sciences comapny, aims to position itself as a one-stop solutions partner for high-performance, sustainable PU innovations. They are one of the major suppliers of PU in India, and wanted to highlight their sustainable and circular economy innovations
The 140 sqm space was transformed into an intuitive storytelling experience, divided into solution-focused zones across advanced applications, sustainability, and comfort. With striking red accents and segmented displays, each zone helped DOW’s experts explain their offerings with confidence and clarity.
The space utilized modular and sustainable materials, reflecting DOW’s circular economy principles, and was split into different industry zones, including automotive, packaging, construction, and comfort. The booth walls told a digital story via animated use-case visuals and a seperate enclosed space was built for private meetings and conversations.
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