BYK at Paint India
Client
BYK
Location
Mumbai
Area
169 sqm
Industry
Chemicals
Exhibition
Paint India
BYK, a global leader in specialty chemicals, wanted to showcase its innovative solutions in the paints and coatings space at one of the world’s top trade fairs - Paint India.
BYK offers innovative additives and solutions that enhance product and material properties and optimize production. They also offer measuring and testing instruments for quality assurance to assess appearance and physical properties.
The Blues N Coppers’ team brought this vision to life through a 169 sqm booth with an open, grand layout. The booth included a striking fascia anchored by dual-LED pillars, a clean design, and a spacious flow. An interactive kiosk was set up for visitors to browse through BYK's products and explore them independently.
A dynamic LFD wall pulled focus, while an interactive BYK puzzle station was built that engaged audiences. Once completed, visitors were given a printed photo moment. The space was designed to encourage curiosity and interactivity, leading to lasting impressions.
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