Concept To Realisation.
Are virtual exhibitions taking the human touch out of marketing?
Reading Time: 3 minutes Most exhibitors might still be hesitant about adopting a virtual exhibition. They feel that with virtual shows, the human touch element, a key component in exhibition marketing, is missing. The interactions that visitors have with representatives on the exhibition floor is as meaningful as the booth design and the products showcased. Having a pleasant experience …
Four features that your virtual showroom must have
Reading Time: 3 minutes A virtual showroom primarily functions like a brick-and-mortar business. You have your products on display that visitors can look at and make decisions based on various parameters such as product specifications, design, and capabilities. However, with the help of technology, we can create a virtual showroom that can outperform a traditional showroom by providing a …
Futuristic virtual exhibition ideas for manufacturing and engineering companies
Reading Time: 3 minutes If you are in the B2B manufacturing industry, often you might find it difficult to display your manufacturing capabilities of large-scaled products on a traditional exhibition floor, especially when it requires them to move, assemble, and demonstrate complex, sophisticated, and heavy machinery. This limitation might also hinder you from showing their products in an engaging …
Pharma and chemical processing companies are leveraging virtual events
Reading Time: 4 minutes While live exhibitions are extremely beneficial for pharma and chemical processing companies, they also present multiple challenges. For instance, there is a risk involved in transporting and setting up equipment and materials at the event location. Damage to the machines and other equipment, such as chemicals, reagents, and drugs can lead to unwanted circumstances. Similarly, …
How virtual exhibitions enhance data-driven marketing
Reading Time: 3 minutes Businesses are increasingly using virtual exhibition booths to reach out to their audiences and promote their products. However, the capabilities of virtual exhibitions extend well beyond sharing information with potential customers. Virtual exhibitions can also help marketers to gain information on their target audience to implement data-driven marketing. Data-driven marketing is an approach to marketing …
Why only webinars won’t work for long
Reading Time: 3 minutes   Webinars, webinars everywhere! Ask any B2B marketing professional today what their marketing plan is, and more often than not, the term “webinar” will be a part of the response. After all, it has become an indispensable part of the so-called “new normal”, just like waking up late and working from home. And why not? …
Three exhibition trends forecasted for 2020 that can be thrown right out the window!
Reading Time: 3 minutes 2020 was expected to be an exciting year for events and exhibition marketing. New elements with respect to booth design and customer experience were expected to become a part of exhibition marketing. In addition, a lot of new technologies were expected to become a staple at exhibitions and events. However, given the unfortunate circumstances, the …
Apprehensive about virtual booths? Why now is the right time to adopt them
Reading Time: 3 minutes Enterprises are increasingly gaining awareness about virtual booths and their benefits. But most are holding themselves back from taking the plunge and adopting it themselves. Their concerns regarding virtual exhibition booths are valid, since the technology is fairly new and they wouldn’t want to risk their exhibition marketing on such a new concept. That being …
Reimagine the visitor experience with these 3 virtual exhibition ideas
Reading Time: 3 minutes When you hear the term “virtual exhibition booth”, you probably picture a digital version of a traditional booth that you’ve seen at live exhibitions. However, virtual booths can break the mold of live booth designs and take unprecedented forms. Since they are not constrained by real-world factors like physical space, building materials, regulations, and even …
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