- Posted by Nitin Pai
- Virtual Exhibitions and Events
- 5 Comment
Product launches have become difficult amid the pandemic, but that does not stop brands from launching their new products—they do it virtually. A fantastic example of a brand that did just that is MG Hector when it launched its latest SUV, Hector Plus, in front of a virtual audience (over 7000). Suffice to say, the launch was well received and garnered a lot of attention and engagement.
MG Hector isn’t the only example. Other major brands like Apple, Godrej, Colgate, and L’Oreal have virtually launched their products in the past few months. If you plan to launch your product soon, it is best to go with the virtual route like these brands. Here are a few reasons why going virtual with your product launches makes sense.
1. Target a Global Audience
A physical product launch event is quite restrictive as the venue can only host a limited number of visitors, most of whom come from the nearby regions. The reach of a live product launch is limited. On the other hand, a virtual product launch can is not restrictive to the visitors. A leading virtual event platform, like Exhibit 360, can host thousands of visitors coming from all parts of the world. From Mumbai to Morocco, you can reach your audience where they are located with a virtual product launch.
2. Collect In-depth Data and Analytics
Gathering insight into your audience during a live event is a challenge, but that’s not the case with virtual product launches. A good virtual event platform makes it effortless to gather data, such as:
- Number of registrations
- Number of attendees
- Number of sessions
- Session durations
- Most visited or viewed sessions
- Sessions with the highest bounce rate
- Survey and feedback, etc.
This data would allow you to understand your target audience in-depth so that you can tweak your future events and products accordingly.
3. Engage Effectively with the Visitors
A live product launch has limited space, making it difficult for visitors to interact with the company representatives. With a virtual launch, you don’t have to worry about that. Virtual event platforms come with dedicated chat tools that allow your attendees to engage with the representatives in real-time. Plus, You can offer this interaction in audio, video, or text.
4. Gather Higher Leads and Boost Revenue
The above benefits of higher engagement and global reach convert into higher leads for your product. These leads are better qualified and can significantly boost your revenues. Additionally, you can expect a much higher return on investment with a virtual product launch than a live product launch because virtual launches are cost-effective.
5. Make the Launch Unique
High-tech virtual event platforms like Exhibit 360 allow you to design and execute your virtual product launch in a creative, innovative manner. For example, you can go beyond the physical venues and organise the launch at exotic locations without actually going there. Plus, you can let the visitors experience your products from the comfort of their homes with the help of extended reality. The possibilities are endless with virtual product launches.
There are over 4.66 billion internet users globally, which is a sizable number. So, why not tap into the online world to promote and sell your products instead of relying on live product launches that are so limited and, often, inconvenient. Going virtual is the right option, and Blues N Coppers can help you make the transition. Get in touch with us now.