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Top 4 Industries Leading in the Adoption of Virtual Exhibitions/Experiences
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The COVID-19 pandemic has pushed companies to reimagine and reinvent their operations and marketing strategies. As a result, it has also underscored the benefits of virtual exhibitions and experiences for various industries. Various industries reacted differently to the new normal; while some cancelled their live events, others were agile enough to convert to virtual events. Here are some examples of industries that lead the way in leveraging the terrific benefits of virtual experiences.

1. Pharmaceutical Industry

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The pandemic has been a defining moment for various health industries, including the pharmaceutical industry. As all health industries moved to embrace technology, the pharmaceutical industry wasn’t far behind.

The pharmaceutical industry is one of the few industries that saw positive growth during the pandemic. The industry was pushed into a paradoxical situation—how to exploit the growth opportunity while cancelling live exhibitions and events? The pharmaceutical industry’s solution was to leverage virtual events by moving their live events to a virtual exhibition platform.

2. Chemical Processing Industry

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Chemical processing industry has always faced challenges with live events. Transporting and setting up equipment and materials at the event location is challenging, time-consuming, and prone to damages. Plus, companies can’t dedicate enough time to each customer at their booths due to time constraints. Here, virtual exhibitions have come as much-awaited relief.

A virtual event platform like Blues N Coppers Exhibit 360 makes it incredibly easy to organise events. Our platform offers 3D immersive experiences that allow the industry to showcase their product using VR or AR without setting up expensive equipment and machinery; all they require is a little bit of programming and designing.

3. Smart Water Industry

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The smart water solutions industry faced a similar conundrum as the one above, and here again, virtual exhibitions and experiences offered a much better alternative. Many of the industry’s products are immense and expensive, and it may not always be possible for brands to showcase them at live booths during exhibitions. With 3D virtual exhibitions, they don’t need to worry about that.

Virtual exhibition platforms offered the industry the opportunity to showcase their products using 3D immersive experiences, where the audience could virtually experience the product’s operation while learning about its benefits.

4. Refractory Industry

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The refractory industry is another industry that is leading the way with virtual exhibitions. Blues N Coppers even helped Calderys organise the world’s first refractory virtual event—CaldeConclave 2020. Virtual exhibitions and experiences have many offers to such industries; they help the brands reach a vast audience without spending a lot of money on live events. There’s never a chance of too many footfalls with virtual exhibitions.

Virtual exhibitions and experiences have untapped potential that you can exploit. Their benefits include:

  • Offering immersive product demonstrations to the audience
  • Reaching a much wider audience at a fraction of the cost of live events
  • Providing real-time assistance to visitors
  • Collecting in-depth visitor data, and much more.

Blues N Coppers has helped these industries take their first step into the world of virtual events and exhibitions. We have worked with industry-leading brands like Merck, Calderys, and Grundfos, and we can help your brand do the same with our virtual exhibition platform, Exhibit 360.

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