Concept To Realisation.
5 reasons why your business needs a virtual exhibition booth
Reading Time: 5 minutes The rise of virtual exhibition booths is among the most recent and exciting trends in the exhibition and events industry. A virtual exhibition booth is a virtual environment that simulates live booths that individuals can visit from their desktop, laptop, and mobile devices. Virtual booths are gaining popularity due to the engaging and immersive user …
How we made a big impact with Biamp at Infocomm
Reading Time: 4 minutes InfoComm India is an international event where providers of Audiovisual solutions come together to display their proudest innovations. The show attracts thousands of visitors from across the country, most of whom are professionals from the audiovisual and media industry. The 2019 edition of the event attracted over 11,000 visitors. International exhibitors seeking to capitalize on …
A guide to preparing your team for B2B exhibitions
Reading Time: 4 minutes B2B exhibitions are nothing like B2C exhibitions. While communication and engagement with attendees are the most important factor for every exhibition, B2B exhibitions require some additional effort. More often than not in B2C exhibitions, you deal with audiences that have no to little knowledge about your brands and the products you are demonstrating. Hence your …
Why you should use gamification at your next exhibition
Reading Time: 4 minutes The events and exhibitions landscape has continuously been evolving from dull and boring stands of yester years to well-designed, tech-infused ones of today. And be it an international exhibition agency in India that builds exhibits or businesses who participate in events, everyone has had to adapt to the changing landscape to keep up with their …
Tips for creating scintillating product displays at trade shows
Reading Time: 5 minutes When it comes to creating an exhibition strategy, a lot of attention is paid to finding the best exhibition stall contractor, branding and enhancing the overall visitor experience. And these things are undoubtedly important in creating an impactful exhibit. However, what is just as important is ensuring that your products make the desired impact on …
How to maximize exhibition booth space?
Reading Time: 4 minutes Does size matter when it comes to exhibition booths? The answer to that may not be as straightforward as you’d expect. While having a large booth space can give you greater variety of options in terms of design and the kind of features you can have in your exhibit, it is not the end-all, be-all …
An exhibitor’s guide to creating excellent booth graphics
Reading Time: 4 minutes First impressions last. And when it comes to making an impression on trade show visitors, the first impression is not made by your team or your products. It is made by the visual aesthetics of your booth, and primarily by your booth graphics. In fact, having an eye-catching stand was the best way of attracting …
How to maximize lead generation at your next exhibition
Reading Time: 5 minutes Improving brand awareness, generating more leads, and closing sales deals — these are among the most common objectives that businesses have when they participate in trade shows and exhibitions. And as a full-service exhibition stall design agency in Mumbai, India, these objectives become a part of our KPIs as exhibition partners as well. And from …
Complement your live event strategy with online events
Reading Time: 4 minutes Marketing as a function has undergone a lot of changes in the past few decades. Initially, marketing was done purely in the form of mass advertisements, be it through newspapers or television ads. Fast forward to today, and the traditional media have been sidelined completely by online marketing. Online or digital marketing has effectively displaced …
How we engaged 5000+ visitors with our exhibit at Excon India (Project Video Inserted)
Reading Time: 3 minutes Excon 2019, Bangalore was a huge event not just for the Indian construction industry as a whole, but also for us at Blues N Coppers. It was an event where we yet again, as an exhibition stall designer agency, did what we do best – produce an awe-inspiring trade show exhibit. While that aspect of …
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