Concept To Realisation.
Building a Virtual Booth? Ask Yourself These 5 Questions First
Reading Time: 3 minutes The COVID-19 pandemic has pushed most industries to move their marketing events to the virtual world, and one of the most virtual events being organised nowadays are virtual booths. If you are planning the same, you must ask yourself the following questions for the most effective virtual booth execution. 1. Why Are You Hosting the …
3-Day Grundfos Smart Cities Virtual Event 2020 Case Study
Reading Time: 3 minutes When it comes to catering to a global leader’s needs, Blues N Coppers goes above and beyond its abilities and utilizes tools to deliver nothing less than perfection. That’s exactly what we did for Grundfos – a renowned name in providing smart water application, irrigation, supply, and storing solutions globally. Grundfos wanted to bring multiple …
Top 4 Industries Leading in the Adoption of Virtual Exhibitions/Experiences
Reading Time: 3 minutes The COVID-19 pandemic has pushed companies to reimagine and reinvent their operations and marketing strategies. As a result, it has also underscored the benefits of virtual exhibitions and experiences for various industries. Various industries reacted differently to the new normal; while some cancelled their live events, others were agile enough to convert to virtual events. …
Are virtual exhibitions taking the human touch out of marketing?
Reading Time: 3 minutes Most exhibitors might still be hesitant about adopting a virtual exhibition. They feel that with virtual shows, the human touch element, a key component in exhibition marketing, is missing. The interactions that visitors have with representatives on the exhibition floor is as meaningful as the booth design and the products showcased. Having a pleasant experience …
4 Fact-Based Reasons That Prove Why 3D Virtual Experiences are the Future of Marketing
Reading Time: 3 minutes   3D virtual experiences, like virtual reality (VR), augmented reality (AR), or even virtual exhibition booths, are the things digital marketers need to get familiar with. 3D virtual experiences knock down the boundaries to unlock new layers of depths, and at the same time, blurring the lines between real and virtual. But there’s more to …
Four features that your virtual showroom must have
Reading Time: 3 minutes A virtual showroom primarily functions like a brick-and-mortar business. You have your products on display that visitors can look at and make decisions based on various parameters such as product specifications, design, and capabilities. However, with the help of technology, we can create a virtual showroom that can outperform a traditional showroom by providing a …
Futuristic virtual exhibition ideas for manufacturing and engineering companies
Reading Time: 3 minutes If you are in the B2B manufacturing industry, often you might find it difficult to display your manufacturing capabilities of large-scaled products on a traditional exhibition floor, especially when it requires them to move, assemble, and demonstrate complex, sophisticated, and heavy machinery. This limitation might also hinder you from showing their products in an engaging …
Pharma and chemical processing companies are leveraging virtual events
Reading Time: 4 minutes While live exhibitions are extremely beneficial for pharma and chemical processing companies, they also present multiple challenges. For instance, there is a risk involved in transporting and setting up equipment and materials at the event location. Damage to the machines and other equipment, such as chemicals, reagents, and drugs can lead to unwanted circumstances. Similarly, …
How virtual exhibitions enhance data-driven marketing
Reading Time: 3 minutes Businesses are increasingly using virtual exhibition booths to reach out to their audiences and promote their products. However, the capabilities of virtual exhibitions extend well beyond sharing information with potential customers. Virtual exhibitions can also help marketers to gain information on their target audience to implement data-driven marketing. Data-driven marketing is an approach to marketing …
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