- Posted by Navin Chandwani
- Virtual Exhibitions and Events
- 0 Comment
If you are in the B2B manufacturing industry, often you might find it difficult to display your manufacturing capabilities of large-scaled products on a traditional exhibition floor, especially when it requires them to move, assemble, and demonstrate complex, sophisticated, and heavy machinery. This limitation might also hinder you from showing their products in an engaging and interactive manner to the visitors. But, not anymore. With a virtual exhibition platform, you can display your range of large engineering products to your customers in a virtual yet 3D, immersive way. You can showcase your processes related to manufacturing, right from material procurement to the finished goods, with a virtual exhibition experience.
We have listed a few virtual exhibition booth ideas that manufacturing and engineering companies, like yours, can consider while building a virtual exhibition booth:
Virtual 3D interactive factory floor
With the customization of the 3D virtual exhibition platform, you can build a virtual factory floor, where you can take visitors on a tour of your manufacturing facility. The entire manufacturing chain can be visually represented in an immersive and interactive way with a virtual exhibition booth which simulates your factory infrastructure. This helps visitors easily understand the manufacturing process as they get detailed information about the manufacturing ecosystem in an immersive, interactive manner in a 3D format. You can provide guided tours with on-demand content such as product documentation, videos, and graphics. Your audience can, therefore, get a behind-the-scenes look at your operations without ever leaving their homes or offices. This virtual experience provided to your customers can help you leverage your product USP quality and specification in your marketing effort.
Research and development lab
Most industries, such as food processing, pharmaceuticals, and textiles operate in a controlled lab environment. Thus, to target such industries, you can create a virtual research and development lab environment. The lab can be used to showcase how exactly your manufactured products will integrate and work in such scenarios. It will ensure to showcase your manufacturing capabilities where products of the highest quality are manufactured, and can be used seamlessly. Your target audience will automatically connect and resonate with your product by interacting with products in a familiar environment. This will lead to higher client conversions and eventually higher sales.
Interactive virtual experience centre
An interactive virtual experience centre enables you to showcase your manufactured products across the entire spectrum. You can display your entry-level products to the flagship ones, providing your attendees with a plethora of options to choose from. They can interact with every product in a stimulating, immersive, and engaging way in a 3D manner. Similarly, you can have readable and downloadable documents such as product brochures and guides that can provide additional, detailed information to the attendees. Thus, they can make better-informed decisions quickly by having complete information about your products in a virtual experience centre. To make the virtual experience centre even more engaging, you can include gamification modules that lets visitors interact with your product in a fun, playful way, while also providing product information, making for an excellent marketing strategy.
Manufacturing companies can leverage virtual booths to enable their audience to experience their brand, products, as well as processes from the comfort of their homes. They provide fun, interactive, and engaging experiences, leading to frequent and longer customer interactions, thereby increasing top-of-mind brand awareness. Virtual exhibition booths can, thus, help to grow your business by delivering engaging and meaningful brand experiences.
You can reach out to us to create your virtual exhibition booth showcasing your manufacturing prowess and attract a huge number of potential customers.