- Posted by Navin Chandwani
- Virtual Exhibitions and Events
- 0 Comment
The boom of virtual events and webinars has been unprecedented, especially under the global health crisis we are all under. The rise of virtual events in India has been remarkable. However, webinar marks its place in the market for a longer time than virtual events and has been used as an effective marketing tool by businesses. Webinars used to be considered a type of virtual event, but that’s actually a myth. The array of virtual events has increased multifold with the latest advancements in technology. It covers a lot more than just digital and informative conferences. Here are some of the significant distinctions between the two.
Duration of Events
A webinar is a web-based seminar that allows the attendees to indulge in an intimate learning experience and ask questions. The duration of webinars is short, say for an hour or a couple more, where the presenter discusses a particular topic and undertakes a Q&A session.
On the contrary, virtual events are for a longer duration and aim to conduct an exclusive event virtually that can be accessed from a computer, laptop, and mobile screen rather than hosting it physically. Several virtual events like virtual conferences, exhibitions, trade shows, etc., go on for several days and have countless things to explore. It goes beyond informative sessions and includes multiple ways for the attendees to engage and participate on the virtual event platform.
Extent of Scope
Virtual events have greater bandwidth than webinars in terms of the number of audiences and the number of sessions being conducted. The scope of both varies as webinars are generally conducted to put across information about a single topic and answer questions related to the same. On the other hand, a virtual event platform widens this scope and hosts virtual product launches, exhibitions, talk shows, etc. It helps the organiser cover the true essence of the event’s goal rather than simply providing a presentation.
Amount of Freedom to Attendees
Webinars have a fixed session for the attendees and provide minimal freedom to engage in any other webinar elements. The structure of the webinar is predetermined, and every participant is bound to follow the decided curve. Virtual events provide greater freedom to their participants, allowing them to choose what they would like to pick and experience. You can consider several exhibitor booths, opportunities for networking, conferences, Q&A sessions, etc., at your discretion. Through Exhibit 360, we provide the organiser to give their attendees the freedom to indulge and involve themselves in several activities like exhibitions, trade shows, conferences, etc., being conducted on the virtual event platform, which you cannot provide in webinars.
Degree of Engagement
As stated above, webinars follow a predetermined rigid structure that often reduces participant engagement if you fail to keep the discussion interesting. The options provided through webinars are limited to presentations, screen shared data, Q&A sessions, etc., making it difficult for the attendees to interact and communicate.
While through virtual events, there are several elements that you can provide your audience to ensure they are involved at every step. You can do this by delivering opportunities for asking live questions, audio/video chat sessions, one-on-one meeting rooms, etc., all being conducted on the same virtual event platform. It makes it a lot more entertaining for the audience to immerse themselves in the virtual event.
Level of Technology Usage
Webinars use technology to host their seminars online, but it only uses its basic features given the level of development in this field. The webinars are hosted either through Zoom, Webex, GoToMeeting, etc. They are prerecorded or can be conducted live with limited additional features like interaction from whiteboards, surveys, screen sharing, etc.
However, virtual events make use of app integrations, mainly if organised through Exhibit 360. It has several real-time features that allow extensive participant engagement, live polling, and quiz and contest answering. You can do this by using mobile applications like Slido, creating a holistic experience for the audience. Similarly, virtual events are created and made possible with several other technology integrations like Green Screens Shoots and WebVR technology.
Opting for a virtual event can be a wise choice in building awareness, interest and desire for your product or service among the customers and instil the urge of purchasing them. Through Exhibit 360 and working with Blues N Coppers, you can give your audience a memorable virtual event experience.