Concept To Realisation.
Category: Virtual Exhibitions and Events
Pharma and chemical processing companies are leveraging virtual events
Reading Time: 4 minutes While live exhibitions are extremely beneficial for pharma and chemical processing companies, they also present multiple challenges. For instance, there is a risk involved in transporting and setting up equipment and materials at the event location. Damage to the machines and other equipment, such as chemicals, reagents, and drugs can lead to unwanted circumstances. Similarly, …
How virtual exhibitions enhance data-driven marketing
Reading Time: 3 minutes Businesses are increasingly using virtual exhibition booths to reach out to their audiences and promote their products. However, the capabilities of virtual exhibitions extend well beyond sharing information with potential customers. Virtual exhibitions can also help marketers to gain information on their target audience to implement data-driven marketing. Data-driven marketing is an approach to marketing …
Why only webinars won’t work for long
Reading Time: 3 minutes   Webinars, webinars everywhere! Ask any B2B marketing professional today what their marketing plan is, and more often than not, the term “webinar” will be a part of the response. After all, it has become an indispensable part of the so-called “new normal”, just like waking up late and working from home. And why not? …
Apprehensive about virtual booths? Why now is the right time to adopt them
Reading Time: 3 minutes Enterprises are increasingly gaining awareness about virtual booths and their benefits. But most are holding themselves back from taking the plunge and adopting it themselves. Their concerns regarding virtual exhibition booths are valid, since the technology is fairly new and they wouldn’t want to risk their exhibition marketing on such a new concept. That being …
Reimagine the visitor experience with these 3 virtual exhibition ideas
Reading Time: 3 minutes When you hear the term “virtual exhibition booth”, you probably picture a digital version of a traditional booth that you’ve seen at live exhibitions. However, virtual booths can break the mold of live booth designs and take unprecedented forms. Since they are not constrained by real-world factors like physical space, building materials, regulations, and even …
How COVID-19 will change B2B exhibition marketing
Reading Time: 4 minutes The COVID-19 scenario has led to the cancellation of almost every show scheduled in the near future. There is also a looming uncertainty as to when things will go back to normal. Exhibitions have always been a key marketing medium for B2B businesses. And while exhibitors are keen to start exhibiting again they will have …
How a virtual exhibition booth can help in word-of-mouth marketing
Reading Time: 4 minutes Traditionally, WOMM was done through direct interaction between individuals, usually through calls, meetings, and text. However, with changing times, WOMM is also changing. In the age of the internet and social media, WOMM has evolved to an unrecognizably great extent. With our lives getting interconnected due to the internet, a single recommendation can have a …
With events and exhibitions going online, here’s how exhibitors can adapt
Reading Time: 4 minutes The pandemic has largely impacted all live events and exhibitions due to the restrictions on travel and large gatherings. With live exhibitions being cancelled one after the other, event marketing efforts, especially in the B2B sector have slowed down and almost come to a standstill. These are steadily being replaced by online events and virtual …
5 reasons why your business needs a virtual exhibition booth
Reading Time: 5 minutes The rise of virtual exhibition booths is among the most recent and exciting trends in the exhibition and events industry. A virtual exhibition booth is a virtual environment that simulates live booths that individuals can visit from their desktop, laptop, and mobile devices. Virtual booths are gaining popularity due to the engaging and immersive user …
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