Concept To Realisation.
Category: Exhibition Planning
Three exhibition trends forecasted for 2020 that can be thrown right out the window!
Reading Time: 3 minutes 2020 was expected to be an exciting year for events and exhibition marketing. New elements with respect to booth design and customer experience were expected to become a part of exhibition marketing. In addition, a lot of new technologies were expected to become a staple at exhibitions and events. However, given the unfortunate circumstances, the …
A guide to preparing your team for B2B exhibitions
Reading Time: 4 minutes B2B exhibitions are nothing like B2C exhibitions. While communication and engagement with attendees are the most important factor for every exhibition, B2B exhibitions require some additional effort. More often than not in B2C exhibitions, you deal with audiences that have no to little knowledge about your brands and the products you are demonstrating. Hence your …
Why you should use gamification at your next exhibition
Reading Time: 4 minutes The events and exhibitions landscape has continuously been evolving from dull and boring stands of yester years to well-designed, tech-infused ones of today. And be it an international exhibition agency in India that builds exhibits or businesses who participate in events, everyone has had to adapt to the changing landscape to keep up with their …
How to maximize exhibition booth space?
Reading Time: 4 minutes Does size matter when it comes to exhibition booths? The answer to that may not be as straightforward as you’d expect. While having a large booth space can give you greater variety of options in terms of design and the kind of features you can have in your exhibit, it is not the end-all, be-all …
How to maximize lead generation at your next exhibition
Reading Time: 5 minutes Improving brand awareness, generating more leads, and closing sales deals — these are among the most common objectives that businesses have when they participate in trade shows and exhibitions. And as a full-service exhibition stall design agency in Mumbai, India, these objectives become a part of our KPIs as exhibition partners as well. And from …
Complement your live event strategy with online events
Reading Time: 4 minutes Marketing as a function has undergone a lot of changes in the past few decades. Initially, marketing was done purely in the form of mass advertisements, be it through newspapers or television ads. Fast forward to today, and the traditional media have been sidelined completely by online marketing. Online or digital marketing has effectively displaced …
How Blues N Coppers exceeded expectations at PU Tech India with Huntsman
Reading Time: 3 minutes PU Tech India 2020 is fast approaching, and we at Blues N Coppers are already waist-deep in prep work for our clients participating at the event. It’s hardly surprising, as we’ve created a reputation as a premium exhibition stand designer for PU Tech with our stunning displays at the previous editions of the event. Our …
With continued success at Defexpo India, here’s what we learned as an exhibition stand agency
Reading Time: 4 minutes We at Blues N Coppers have built a reputation for successfully representing global brands at the world’s top events. Among these events is Defexpo India, where we’ve been partnering with international exhibitors for the last two editions, ensuring their exhibition strategies are executed flawlessly. Our repeated participation has not only helped our reputation but has …
5 tips to create an award-winning exhibition stall design
Reading Time: 4 minutes As an exhibitor, you might be more concerned about meeting your marketing or business expansion goals than creating an award-winning exhibition stall design. And that’s perfectly reasonable. However, it is important to know that a brand that goes all out for an award-winning trade show booth design is more likely to meet and exceed its …
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