- Posted by Blues N Coppers Exhibitions
- Exhibiting in India
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Defexpo 2020, the eleventh edition of one of the world’s largest defense trade shows, will be held between the 5th to 8th of February, 2020 in Lucknow, India. The international trade show has constantly garnered an increasing number of exhibitors as well as visitors over the past editions. The last edition, held in 2018, attracted over 670 defence firms. Of these participants, over 150 were international exhibitors and representatives from over 47 countries, including Russia, the UK, and the US.
If the past trends are anything to go by, then Defexpo is expected to be an even bigger and better event in 2020. It promises to be rife with opportunities for international defence organizations seeking to improve their business prospects and technological capabilities. To make the most of these opportunities there are a few things that you, as a potential exhibitor should know about the event, even if you have partnered with the best international exhibition agency India has got to offer. Knowing more about the event will only allow you to plan your participation with greater certainty.
Following are a couple of aspects that you’ll need to consider before planning your messaging, logistics, and design for Defexpo 2020:
Lucknow, the capital city of the Indian state of Uttar Pradesh, has been chosen as the venue for Defexpo for the first time. As an international exhibitor, you might be well versed, or at least acquainted with, common venues like Mumbai, Delhi, Bangalore, and Chennai, where the event was last held. As Lucknow is among the lesser known international exhibition spots in the country, many international exhibitors may find it challenging to manage their local exhibition-related needs. Finding local booth design and build agency can be hard if you are not partnering with the most well-connected international exhibition agency India can provide.
You may want to plan ahead and look for exhibition partners who can either build your booth close to the venue or have it delivered to the venue without costing a lot. Additionally, you and your exhibition partner must plan on how to transport your exhibition essentials and exhibits.
The primary theme for Defexpo 2020 is ‘India: the emerging defence manufacturing hub’. The event will also focus on the idea of ‘Digital transformation of Defence’. It is important to ensure that your booth speaks to these themes through your design and messaging. Doing so will help you make an impact on not just the local audience but also the government representatives who will be present at the event. Your local exhibition partner can help you with the design and messaging if you decide to structure your overall exhibition strategy with the theme in mind. Focusing on the theme can be especially important if you wish to connect with government representatives.
To have a successful Defexpo 2020 exhibit, Lucknow, India, the role of an established and experienced booth design agency is critical. Thus, you should consider every well-known international exhibition agency India can offer for your budget and requirements before deciding on whom to partner with.